Here is a quick tip for those who do public speaking for networking:
After you’ve written your presentation do a search for the word “I” and a search for the word “you”. The latter should appear far more than the former. In reality, however, most presentations are “I”-centric. After all, it is how we grew up. Children use the words “I” and “me” so often because they must. Successful networkers reverse that model and continually speak about “you”.
Why? Other people are far more concerned with themselves than they are with you. Talk in terms of “them” and they will listen intently.
In addition, this tip for public speaking for networking lends itself nicely for developing marketing copy.
Give the word search a try, and you’ll find that your networking presentations capture and retain far more attention.
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